Case Study 5 Example | Topics and Well Written Essays - 750 words - 1

5 - Case Study Example For example, Banyan Tree has managed to charge premium prices on customers just for its memorable experiences. As an experiential brand, Banyan Tree had its brand experience as well. Thus, the company had its value propositions to offer; one of them being corporate social responsibility (CSR). Enz (2010) explains that Banyan Tree engages its customers in many projects based on CSR which creates and impact as well as expression that lasts for long. Banyan Tree Holdings Limited also uses materials and methods of construction which are environmental friendly which then enables the company unify their developments into an environment which s very natural. The staff of Banyan Tree is also recruited from the community which then signifies their giving back to the community. Consistency of products and services is also another value proposition offered by Banyan Tree (Enz, 2010). The company has a way of designing and furnishing their rooms and villas to ensure that its look is consistent. Service delivery is also done uniquely to provide pleasurable experience to the customer. The exclusivity of Banyan Tree Holdings is another value propositions that has contributed to the great experience at Banyan Tree. The company presents exclusive locations which have views of nature which are spectacular. Each of their villas is also very exclusive hence contributing to the wonderful experience of the company’s brand. According to Enz (2010), Banyan Tree Holding also focused on training of its staff and developing it well. A corporate culture was established to provide opportunities for staff in advancing their career and their own personal development. The general team of management is composed of people from different cultural and geographical backgrounds. This style of management has allowed creativity and innovation among the staff of Banyan Tree. Therefore, innovation in its spa